User experience is among the most important ranking factors for Google in 2023. Yes, your website must be relevant, with great keyword selection and high-value content, however, Google also wants to recommend websites that deliver a positive on-page experience.
This means usability, intuition, and ease of navigation.
In this article, we’re going to highlight the hottest UX design trends in 2023…
Follow the rise of voice interfaces
As smart speakers and voice-activated assistants are becoming more and more popular in the average home, UX designers will continue to innovate and find creative ways to implement voice interfaces on their websites.
Imagine being able to log onto a website and give vocal commands to an interactive chatbot that will answer your most frequently asked questions before making a purchasing decision?
The potential in this regard is seemingly limitless!
A focus on accessibility
Accessibility is huge in UX design in 2023. Modern businesses are striving to make their websites as accessible to as wide an audience as possible.
Simple steps like being conscious of the way your fonts contrast with your background, adding rich image alt text, and having blogs transcribed to audio for those who may be visually impaired.
Keep it simple. Don’t overcomplicate your content unnecessarily.
The websites with the most accessibility features will be rewarded with more visibility, and a loyal customer base that respects your commitment to accommodating people of all accessibility levels.
More personalisation
As you collect more and more data on your customers, you can continue customising their experience with personalised recommendations. When you can create experiences that are both relevant and engaging, you’ll notice a big difference in your conversions.
Mobile-first is a must
The majority of internet users are on a mobile device and if you don’t have a mobile-responsive design you are missing out.
Statistically speaking, the next person to visit your website is most likely to be on a mobile. Accommodate them with a responsive and intuitive mobile-first design.
There’s no excuse.
Speed that website up!
The speed at which your website loads is so impactful to the overall user experience – and indeed the chances of a click converting into a customer.
For context, eCommerce websites that load in under 2-seconds enjoy the highest conversion rates. And for every extra second it takes for your website to load, your chance at converting a website visitor decreases significantly.
The modern consumer does not have time to waste.
Bold colours with clear contrast
Choosing a colour scheme that suits your brand but results in a website that is quite difficult to read and process is a bad design choice. You should be using colours and font sizes that contrast well with one another. This digital marketing agency in Dubai uses a bold blue background with white text and yellow headers and it works beautifully without sacrificing comprehension.
Conclusion: Design with empathy
Always put yourself in your user’s shoes. What will their first impression be when they arrive on your website? How quickly do they determine what it is you do? Is it easy to navigate their way around your website and find the information they are looking for? How long does it take to load between pages?
Every design choice should be made with empathy in mind for a superior on-page experience. Keep that up and you’ll not only keep your website visitors happy, but you’ll please Google as well – which means even more traffic!
