Digital advertising’s horizon is constantly evolving with each passing day. Today, there are numerous technologies and trends you haven’t heard about before. These have a promising future for digital advertising, leaving people amazed by their uses and set of advantages. Scroll down to read the blog.
Digital Advertising: Pay To Play
Digital advertising uses all digital channels like social media platforms, search engines, applications, and websites to stay in the market. This is where the businesses pay the communications agency to play in the market to showcase the brand’s products and services to its audiences.
Digital Advertising: Types
To understand what Digital advertising has to offer you need to know about its types. These types are here to help you increase your brand’s visibility to reach more audiences. Digital advertising exists in four ways:
● Search advertising
● Social advertising
● Display advertising
● Video advertising
The Emerging Technologies and Trends Of Digital Advertising
The horizon of digital advertising has witnessed a prominent transformation throughout the years. It brought new challenges for the marketers to reach their particular segment of the audience through various channels. It can be via social media advertising and email marketing along with advanced techniques such as the following:
Machine Learning and Artificial Intelligence
Artificial Intelligence (AI) and Machine Learning have conquered the world by generating resources that can execute all the tasks of a human being. Artificial learning can do the tasks in minimum time and reduce the chances of human errors. Individuals do feel threatened by being replaced by AI as it’s doing everything they can do.
The good news is that AI will not eat the source of income of humans. Still, humans can work with the strategies to analyze and process large amounts of data. Make new strategies to target audiences through personalized style of content, and deliver them at the correct time to obtain maximum effect.
For example, ladies will be able to relate to this one well. Sephora has a virtual artist who uses Artificial Intelligence that allows customers to experiment with different looks virtually.
Look at the bright side of the innovation. You can assign time-consuming tasks to the machines and, as a marketer, centralize your focus on the creative angles of the work. These angles can be revolving around empathy, storytelling, and creativity. These areas are not covered by automation therefore brands can make the most out of it.
Implementing these, businesses can expect a better return on investment and improvements in other departments, where they lacked before.
Video Ads That Can Be Interacted With
You must have observed video ads on your home feeds. How the movement captures your attention and compels you to click on the advertisement to see more. Interactive videos provide the customers with an engaging experience. They vary in shoppable, 360 videos, and interactive overlays.
These trends give an open outlet to the users to actively participate, raising the graph of higher ad recall and conversion rates. That is precisely what the brands want, so video ads will assist in lifting your business.
Virtual Reality (VR) and Augmented Reality (AR)
Virtual and Augmented Reality are gaining popularity in the digital world amongst the youth.
Brands can benefit from Virtual Reality. How? Their representatives can attract customers by transporting them to their branded world, where they can enjoy the virtual experience.
As far as Augmented Reality is concerned, then, it grants customers an opportunity to try their products virtually.
E.g.: IKEA, the furniture giant, has also stepped into the field. The company allows users to place their furniture in their homes in a virtual manner to see what looks good. This helps the customers to decide whether to invest or not.
Retailers, too, can become a part of the game by letting customers see their stores without the need to leave their homes.
What a unique way to promote and market your products and services right!
Chatbots For Conversational Marketing
Every website has adopted chatbots. When you are scrolling on one, you see a chatbot popup that is ready to answer your queries. The recent conversational marketing approach has made it easier for brands to respond to multiple customers at once.
These bots help in treating them best through personalized assistance in case the customer gets stuck or encounters any issue during their shopping journey. This consideration leaves customers satisfied and gives them more reasons to shop from the same online store in the future as well.
Advertising Based on Location
When searching for any product or service, the engine suggests you enable your locations to give you better ideas according to where you are situated. The location-based advertising uses geotargeting to deliver relevant suggestions. Who will say no to promotions, discounts, offers, and events in the nearby stores and malls? Thanks to location-based advertising, it adds to the brand’s and customers’ delight. The brand will attract customers through the option, and customers can save money by availing of the services.
User Generated Content (UGC)
Make way for user-generated content, as these play an essential role in shaping a brand’s perception and trust. Brands are becoming careful now and using user-generated content to elevate their products and services. Customers can sense from far away whether the feedback is coming from reliable sources or not. Hence, this digital strategy will be used more often to build customer trust and healthy relationships.
Podcasts Advertising
Previously known as interviews, they are now called podcasts. These have proved to be a ripe source of advertising as interested audiences follow the channels of their favorite hosts. Brands can approach them to sponsor their segments to speak about their new product to reach their consumers.
5G Technology
5G technology is the latest update in the digital sphere that will amaze people with its super-fast downloading speeds. This technology will boost the overall consumer experience. One wouldn’t have to wait for the images and videos to load for hours as it will be done within seconds.
Final Thoughts
With this article, we conclude that the future of digital advertising is indeed vast and keeps evolving. Brands will keep on impressing consumers with emerging trends and technologies.
