When it comes to social media, things can change very quickly. What was once a viable strategy can quickly become outdated? That’s why it’s essential to perform regular audits of your social media accounts. A social media audit will help you make sure that you’re still using the best tactics possible and that you’re not missing any opportunities. We will discuss what a social media audit template includes.
1. Overall Evaluation
The first step in reviewing your business’ metrics is to evaluate the overall state of the company’s social media presence. A comprehensive evaluation includes examining the number of followers, engagement levels, and reach. It is also essential to look at how well the company uses social media to achieve its business goals.
2. Competitor Analysis
It is essential to do a competitive analysis to understand how well the company is performing compared to its competitors. Competitor Analysis includes looking at the number of followers, engagement levels, and reach of each company’s social media accounts.
3. Profile Evaluation
The next step is to evaluate the company’s social media profiles. Profile evaluation includes examining things like the layout, branding, and content. It is also essential to ensure that the profiles are correctly configured and have all the necessary information.
4. Social Media Strategy Evaluation
The next step is to evaluate the company’s social media strategy. Social media strategy evaluation includes looking at the types of content being published, the target audience, and the strategy’s overall goal. It is also essential to ensure that the design is aligned with its overall marketing strategy.
5. Analytical Evaluation
The final step in reviewing your business’ metrics is to perform an analytical evaluation. Analytical evaluation includes examining the reach, engagement, and click-through rates of the company’s social media content. It is also essential to track how well its social media activities contribute to its overall business goals.
6. Content Analysis
One of the most important aspects of reviewing your business’ metrics is content analysis. The content analysis includes evaluating things like the type of content published, the tone of the content, and the target audience. It is also essential to ensure that the content is aligned with its overall marketing strategy.
7. Tracking Results
It is crucial to track the results of reviewing your business’s metrics and implement the recommendations. Results include tracking the number of followers, engagement levels, and click-through rates. It is also essential to follow how well its social media activities contribute to its overall business goals.
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8. Ongoing Evaluation
Reviewing your business’ metrics should not be a one-time event. It is crucial to perform regular evaluations to ensure that its social media presence continually improves.
9. Making Recommendations
Once the audit is complete, it is essential to make recommendations for improvement. Offers include revising the social media strategy, updating the profiles, and improving the content. It is also vital to recommend ways to increase engagement and improve return on investment.
How Netbasequid Help with Your Social Media Audit
NetbaseQuid is a leading provider of social media analytics software. Our products enable companies to track, analyze, and report on the conversations happening on social media networks. We offer a suite of analytical tools that allow businesses to understand what people are saying about their brand, competitor, and industry.
Our products include:
NetBase Social Media Intelligence (SMI)
NetBase Topic Insights
NetBase Real-Time Social
Conclusion
Performing a social media audit can be a great way to evaluate your company’s current social media strategy and make recommendations for improvement. By including all of the factors discussed, you can create a comprehensive social media audit template that will help you get the most out of your social media presence.
